Nebraska. All Heart.’ Campaign Gets New Champion as Gjerde Promoted to Executive Director

After a national search, the Nebraska Tourism Commission appointed Jenn Gjerde as its new executive director. Gjerde, who had worked for the agency for a decade, was promoted following a unanimous vote. She aims to promote the state’s new tourism brand, “Nebraska. All Heart,” through various marketing channels. Gjerde’s background in storytelling and local representation will guide her leadership of the agency. The appointment comes amid discussions of a possible merger between the Tourism Commission and the Economic Development Department in Nebraska.